AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Film & Television Apps on Android in Brazil
An overview of the Q4 2023 performance trends for leading Film & Television applications on Android in Brazil, presented by Sensor Tower.
In the final quarter of 2023, Brazil's Android market for Film & Television apps displayed varied trends across key players. Data from Sensor Tower offers a snapshot of downloads, revenue, and weekly active users for the industry's top applications.
Pluto TV: Watch TV & Movies experienced fluctuations in downloads, peaking at 461K in late November. Weekly active users showed a downward trend from 1.28M at the start of the quarter to 1.06M by the end.
Netflix saw a steady increase in downloads, ending the quarter with a high of 267K. The app's weekly active users also rose, finishing at 22.3M, up from 20.8M at the quarter's onset.
Globoplay: Assista ao BBB 24! had a notable revenue presence, with earnings ranging from 295K to 543K USD over the quarter. Downloads peaked at 292K mid-October, while weekly active users reached a high of 5.07M before closing the quarter at 4.1M.
Disney+ observed a revenue increase over the quarter, with a notable spike to 200K USD in mid-December. Downloads attained their highest at 216K in early October, and weekly active users concluded at 2.11M after a steady climb.
Amazon Prime Video showed a remarkable revenue growth, from a modest 1.4K USD to 36.8K USD by the quarter's end. The app's downloads remained fairly stable, ending at 128K, while weekly active users saw a significant increase, finishing at 2.31M.
For more detailed insights on the performance of these and other applications, Sensor Tower's comprehensive analysis tools provide an in-depth look at the trends shaping the Film & Television app market.